Privacy
Plain-Language Privacy Policy
Last updated September 4, 2026. This policy explains the information used by this business website and how to make a privacy request.
What you may send
The contact forms may collect your name, company, email, phone, current website, service area, primary goal, service interest and message. We use this information to assess fit, reply and manage the sales conversation you requested. We do not add form contacts to a newsletter or promotional text list without separate consent.
Website measurement
Google Analytics 4 loads only after you accept analytics. It measures page views and actions such as CTA clicks, form starts, valid submissions and booking clicks. We do not send names, emails, phone numbers, company names, website addresses or free-text messages to GA4. Advertising storage, Google Signals and ad personalization are disabled.
Cookies and your choice
Before you accept, the Google Analytics tag does not load and no analytics data is sent to Google. If you accept, GA4 may set first-party analytics cookies. Your choice is stored in your browser for up to six months. You can reopen Privacy choices in the footer and decline later.
Booking and calendar details
If online booking is enabled, the booking service may collect your name, work email, company, selected time and time zone, plus an optional website and note. It uses those details to manage the meeting, invitation, reschedule and cancellation. Confirmed, cancelled and failed booking records are scheduled for removal 90 days after their last update. Booking details are not sent to analytics.
How long we keep information
Leads that do not become customers are scheduled for removal 12 months after the last contact. Booking records follow the 90-day period above. Security and anti-spam logs are scheduled for removal after 30 days when we control them. GA4 event-level data may be retained for up to 14 months. Client, payment and contract records may be kept longer when needed to provide the service, resolve a dispute or meet a legal duty.
Service providers
We use Cloudflare for hosting, security and spam protection; Google Analytics for consent-based site measurement; Google Workspace, Calendar and Meet for business communication and booking; a private booking service; and the private Sapphire Collar CRM for requested sales follow-up. Providers process information only for their stated role and under their own terms.
Sharing and selling
We do not sell personal information. We do not share it for cross-context behavioral advertising. We may disclose information to the providers above, when you direct us to, or when required to protect the service or meet a legal duty.
Your choices
You may decline analytics and still use the site. You may also ask us to stop sales contact or request access, correction or deletion where applicable. Send privacy requests to [email protected].
Security and policy changes
We use reasonable access, encryption and service controls, but no online system can promise perfect security. We may update this policy as the site, vendors or legal duties change. The date above will change when we do.