Intent and fit criteria
Convert More Jobs system
Lead Qualification & Routing
We define practical qualification questions and routing rules for service, quote, commercial and out-of-area requests. Staff receive the details they need without forcing the buyer through a long or intrusive intake.
Why it matters
Problems this service addresses
- Every inquiry goes to the same inbox.
- Sales staff chase jobs outside the service area or capability.
- Urgent requests wait behind low-priority messages.
Practical scope
What is included
Short qualification fields or scripted questions
Branch, territory or service-line routing
CRM assignment and alert rules
Uncertain-case and fallback handling
How it works
A controlled implementation
We ask only what changes the next step. Rules are tested against common and edge cases, and a human queue remains available when automation cannot decide safely.
- 01Define
Confirm the goal, owners, facts and boundaries.
- 02Build
Create the agreed content, setup or workflow.
- 03Test
Check the main path, errors and human fallback.
- 04Improve
Review useful signals and refine within scope.
Conditions and dependencies
What needs to be in place
- The client approves criteria and maintains ownership rules.
- Automated qualification must not use protected traits or deceptive messages.
Separate or outside scope
What to plan for
- Lead-list enrichment and third-party data are separate.
- Qualification supports staff judgment; it does not guarantee job quality.
Package availability
- Digital Front Door
- Not included
- Growth & Conversion Engine
- Included within plan allowance
- Full Digital Department
- Included within plan allowance
Final services, allowances and third-party costs are set in the written scope.
A clear first step
Talk About Lead Qualification & Routing
Tell us about the current site and the result you need. We will review the fit and explain the clearest next step.
Staging notice: Secure online lead delivery is not public yet. The form will open after the final business, privacy and analytics details are approved.