Campaign and keyword structure
Generate Demand system
Paid Search Advertising
We plan and manage Google or Microsoft search campaigns around urgent service, planned repair, installation and other approved commercial work. Campaigns connect to focused landing pages, call tracking and useful conversion events.
Why it matters
Problems this service addresses
- Ads spend money on broad searches that do not match the work wanted.
- Calls and forms cannot be tied back to a campaign.
- All traffic lands on one generic page.
Practical scope
What is included
Negative-keyword and search-term review
Ad copy and approved extensions
Landing-page and conversion tracking coordination
Ongoing budget and performance reporting within scope
How it works
A controlled implementation
We begin with the services, geography and job types that matter most. We then connect spend to website actions and refine based on search terms and client feedback about lead quality.
- 01Define
Confirm the goal, owners, facts and boundaries.
- 02Build
Create the agreed content, setup or workflow.
- 03Test
Check the main path, errors and human fallback.
- 04Improve
Review useful signals and refine within scope.
Conditions and dependencies
What needs to be in place
- The client approves campaign budgets, service claims and geographic limits.
- Platform policy, competition and auction conditions affect delivery.
Separate or outside scope
What to plan for
- Media spend, call-tracking fees and other paid tools are separate.
- No lead volume, cost per lead or revenue result is guaranteed.
Package availability
- Digital Front Door
- Not included
- Growth & Conversion Engine
- Included within plan allowance
- Full Digital Department
- Included within plan allowance
Final services, allowances and third-party costs are set in the written scope.
A clear first step
Talk About Paid Search Advertising
Tell us about the current site and the result you need. We will review the fit and explain the clearest next step.
Staging notice: Secure online lead delivery is not public yet. The form will open after the final business, privacy and analytics details are approved.